What is Smart Online Safe Offline?
SMART ONLINE SAFE OFFLINE (SOSO) is a unique, non-profit social initiative bringing together the community and the digital media industry as partners to deliver online campaigns, aimed at educating young internet users about the dangers in their online environment. The SOSO initiative raises awareness and educates kids about how to be smart online in a relevant and engaging way, operating within the online space. SOSO campaigns will target online threats such as predation, grooming, cyber bullying and identity theft.
Who is involved?
SOSO is collaboration between NAPCAN www.napcan.org.au, Australia's leading advocate in preventing child abuse and neglect and digital marketing group Profero Sydney www.profero.com.au. Initially seed funded by the Australian Government, SOSO then secured philanthropic funding for its pilot phase through the Telstra Foundation.
A range of other organisations are involved with the project including the Australian Federal Police, NetAlert, the NSW Commission for Children and Young People and a broad range of academic and research bodies who provide advice on the evidence base for SOSO's behaviour change strategies.
To bring the campaigns to life SOSO has established a myriad of partnerships with leading national and international online publishers and internet industry partners.
Want to know more?
Madelene McGrath
SOSO Project Manager, NAPCAN
E - madelene.mcgrath@napcan.org.au
T - 02 92699200
Resources
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Corporate Partners
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Media Partners
