SOSO Launch media coverage
ABC 936 Hobart ( Hobart )
Statewide Mornings - 03/11/2009 - 09:48 AM
Roisin McCann
Producer Ms Sarah Schofield 03 6235 3208
McCann says Maree Faulkner , CEO, National Association for the Prevention of Child Abuse and Neglect, is about to attend the launch at a new cyber bullying campaign. She says the campaign is designed to reach the children who are involved in the cyber bullying process, not the originator of the bullying or the victim, but the ones who facilitate the situation by passing on the link.
Radio National (National Australia )
Life Matters - 03/11/2009 - 09:05 AM
Richard Aedy
Program Ph: 02 8333 1650
Aedy interviews Maree Faulkner , CEO, NAPCAN , and Dr Toni Noble, Anti Bullying Specialist, Austn Catholic University , to discuss an anti-cyber bullying campaign on YouTube. Noble points to a Macquarie University study showing that around 7% of children experience cyber bullying and Faulkner speaks about encouraging children not to take part in the spread of humiliating material. She discusses the YouTube campaign and its contents, while Noble outlines the limits of what parents can do to keep children safe online. She is part of the review of the National Safe Schools framework and Aedy raises the possibility of bullying from someone who is not from the school. Noble recommends parents acting through a third party rather than confronting other parents. They discuss the media industry and Google's willingness to address the issue and Faulkner says the Smart Online Safe Offline program is being taken up.
Channel 9 (National Australia )
National Nine Morning News - 03/11/2009 - 11:18 AM
Kellie Connolly
Station Ph: 02 9906 9999
A new campaign designed to stop cyber bullying, called Smart Online, Safe Online has been launched. Host talks to Maree Faulkner , CEO, National Association for the Prevention of Child Abuse and Neglect. Faulkner talks about how the program works, saying it speaks directly to the kids in their own language. Faulkner talks about the support received from Google and YouTube in the creation of the strategy and the games and activities on the campaigns 'Web Warriors' page that kids are directed to, which she says will make kids see bullying is not the thing to do.
ABC 702 Sydney ( Sydney )
Mornings - 03/11/2009 - 08:46 AM
Deborah Cameron
Producer Mr Yuske Aso 02 8333 1212
Cameron speaks to Maree Faulkner , The National Association For The Prevention of Child Abuse and Neglect, about her Smart Online Smart Offline campaign that is targeting cyber bullying. They discuss different ways that children cyber bully. Cameron says it is illegal to forward messages and images that are pornographic in any way but there is no illegality in cyber bullying. She says the campaign asks young people to flag offensive videos on YouTube and join the Web Warriors Network. They discuss positive parental role modelling.
ABC 666 Canberra ( Canberra )
13:00 News - 03/11/2009 - 01:06 PM
Newsreader
Chief of Staff News Mr Michael Donaldson 02 6275 4600
Creators of an anti-cyber bullying campaign say it is the first to target bystanders. It features an online game and YouTube video.
ABC 702 Sydney ( Sydney )
13:00 News - 03/11/2009 - 01:06 PM
Newsreader
Chief of Staff Mr Bernie Keenan 02 8333 2138
A new education campaign from the National Association for Prevention of Child Abuse and Neglect thats designed to stop cyber bullying has been launched and features a YouTube advert and online game aimed at teenages.
Triple J (National Australia )
13:00 News - 03/11/2009 - 01:02 PM
Newsreader
Journalist Ms Lucy Carter 02 8333 2912
A new campaign designed to combat cyber bullying, by targeting what experts call 'bystanders' to bullying, is being launched and includes a YouTube advert and online games
Radio National (National Australia )
The World Today - 03/11/2009 - 12:49 PM
Eleanor Hall
Presenter Ms Eleanor Hall 02 8333 2179
Hall says Austn school students say online bullying is worse than being taunted in the playground. One of the internet's biggest players is working to crack down on cyber bullying with Google launching its new internet campaign against the practice. The online campaign is driven by the National Association for the Prevention of Child Abuse and Neglect. Maree Faulkner , CEO, NAPCAN , said the campaign is unique because it talks to children in the digital world in their language and changing the behaviour of children who participate in the bullying process. Dr Toni Noble, Senior Lecturer in School of Education , Australian Catholic University , supports the initiative. Last week a coronial inquest into the death of a 14yo NSW boy heard the boy took his life after intense bullying, much of it on social networking sites.
Triple J (National Australia )
12:00 News - 03/11/2009 - 12:02 PM
Newsreader
Journalist Ms Lucy Carter 02 8333 2912
A new education campaign attempting to stamp out cyber bullying has been launched in Sydney , featuring a YouTube advertisement and an interactive webgame.
ABC Southern Queensland (Toowoomba)
Mornings - 03/11/2009 - 09:20 AM
Vicki Thompson
Producer Ms Vicki Thompson 07 4639 2878
Thompson begins talking about cyber-bullying, and Maree Faulkner , CEO, NAPCAN says that the program that has just begun to combat cyber bullying is called Smart Online Safe Offline (SOSO), and she says it works on digital media. Faulkner says that very young children are now using mobile phones and social networking websites. She emphasises that one of the issues with dealing with cyber bullying is how broad it can be, mentioning that children can be targeted through instant messaging such as MSN, through mobile phones, or through Facebook, Myspace, Bebo or Youtube. Faulkner explains that the program is designed to target the children who laugh at the cyberbullying, without being either the victim or the original perpetrator, and says that a website called Web Warriors has been started, and says that Google has supported SOSO and Profero, their creative agency.
Radio National ( Melbourne )
15:00 News - 03/11/2009 - 03:02 PM
Newsreader
Station Ph: 02 8333 1500
A new cyber campaign is targeting children who are aware of incidences of online bullying but do not try to discourage them. The campaign includes a YouTube video and an online game. Marie Faulkner , spokesperson, The National Association for the Prevention of Child Abuse and Neglect, says the campaign will hopefully take the fun out of bullying.
Triple J (National Australia )
15:00 News - 03/11/2009 - 03:02 PM
Newsreader
Journalist Ms Lucy Carter 02 8333 2912
Creators of a national education campaign to tackle cyber bullying says it is the first time children who perpetuate online bullying have been targeted.
98.5 Sonshine FM ( Perth )
11:00 News - 03/11/2009 - 11:02 AM
Newsreader
Station Ph: 08 9276 8744
Cases of online bullying and threats are on the rise, and young internet users are now being targeted by a new education campaign. Maree Faulkner , CEO, NAPCAN , says their new campaign teaches kids about the harm they can cause.
ABC 702 Sydney ( Sydney )
17:00 News - 03/11/2009 - 05:07 PM
Newsreader
Chief of Staff Mr Bernie Keenan 02 8333 2138
Creators of a national education campaign to tackle cyber bullying say it is the first time children who perpetuate bullying have been targeted. A YouTube ad makes up part of the program.
BC 774 Melbourne ( Melbourne )
17:00 News - 03/11/2009 - 05:06 PM
Newsreader
Station Ph: 03 9626 1771
The creators of an anti-cyber bullying campaign warn children who perpetrate online bullying are being targeted by the internet campaign. The National Association for the Prevention of Child Abuse and Neglect helped develop the campaign, and CEO Marie Faulkner says between seven and ten percent of children acknowledge they have been bullied online.
ABC 702 Sydney ( Sydney )
16:00 News - 03/11/2009 - 04:03 PM
Newsreader
Chief of Staff Mr Bernie Keenan 02 8333 2138
Creators of a new anti-cyber bullying campaign say it is the first to target bystanders.
ABC Darwin ( Darwin )
17:00 News - 03/11/2009 - 05:08 PM
Newsreader
Journalist Mr Murray McLaughlin 08 8943 3173
The National Association for the Prevention of Child Abuse and Neglect helped develop a national education campaign to tackle cyber bullying say it's the first time children who perpetuate online bullying have been targeted. Marie Faulkner , CEO, says it's the children that let it happen who should take responsibility.
ABC 666 Canberra ( Canberra )
17:00 News - 03/11/2009 - 05:08 PM
Newsreader
Chief of Staff News Mr Michael Donaldson 02 6275 4600
The National Association for the Prevention of Child Abuse and Neglect say a campaign directed at cyber-bullying is the first time children who contribute to bullying online have been targeted. Marie Faulkner , CEO, The National Association for the Prevention of Child Abuse and Neglect, say it is the children who let the bullying happen that need to take responsibility.
ABC Illawarra ( Wollongong )
Drive - 03/11/2009 - 04:53 PM
Nick Rheinberger
Station Ph: 02 4224 5011
Rheinberger discusses a new campaign "Smart Online, Safe Offline" about cyber bullying with Maree Faulkner , CEO of the National Association for the Prevention of Child Abuse and Neglect. NAPCAN is corroborating with Prefero and also Google, who owns YouTube and have allowed NAPCAN to create a video that appears to be made by young bullies and really communicates the "how would you feel?" message. Other partners such as MySpace, Habbo, Bebo, Neopets, MySport are offering advertising and link through to the Web Warriors site.